With every day that go by traditional media lose a little bit of their power. Donald Trump´s victory in the recent American presidential election shows how powerful a tool it is to have a self-controlled direct channel via social media.
Traditional media will not disappear, but it all becomes an increasingly muddy ensemble of communication channels – including social media like Twitter, Instagram, YouTube, Facebook, LinkedIn, etc. The ability to manage and participate in these media as part of an overall communication effort is thus increasingly vital for any company, organization or leader – whether it is in the context of a particular case or generally in the overall planning and acting.
GOLL IMPACT has extensive experience working with all major social media.